• Fields of expertise
  • Innovation - specific studies on innovation,  concept research, brand territory extension, brand strategy design
  • Relational marketing - specific studies on CRM and on loyalty programmes, concept research, CRM mix development

• Strategic and operational studies
  • Attitudes and Usages (A&U) studies
  • Product/Brand territory and extension
  • Mix optimisation, concept or product tests
  • Simulated test market and market potential
  • Specific studies on mix elements (packaging, ergonomics, price, name, range)

• Communication
  • Communication territory and extension, communication line research
  • Ad copy pre-testing, ad campaign evaluation (qualitative et quantitative)
  • Print copy pre-testing and readership study

• Satisfaction
  • Consumer profile mapping, consumers/target segmentation