EPSY - Marketing and Social Research

Epsy's know-how is to supply our clients with the means of strategic analysis and the tools for marketing and social actions

Specialties < > Guiding principles & Executive directors

MARKETING

Fields of expertise
- Innovation - specific studies on innovation, concept research, brand territory extension, brand strategy design
- Relational marketing - specific studies on CRM and on loyalty programmes, concept research, CRM mix development

Strategic and operational studies
- Attitudes and Usages (A&U) studies
- Product/Brand territory and extension
- Mix optimisation, concept or product tests
- Simulated test market and market potential
- Specific studies on mix elements (packaging, ergonomics, price, name, range)

Communication
- Communication territory and extension, communication line research
- Ad copy pre-testing, ad campaign evaluation (qualitative et quantitative)
- Print copy pre-testing and readership study

Satisfaction
- Consumer profile mapping, consumers/target segmentation

SOCIAL & ORGANISATION

Internal corporate social and organisational studies
- Social climate, management, motivation, organization, professional mobility, internal communication (newspaper and other employee-oriented medias)
- Social and organisational benchmarking
- Consulting in managing relationships and negotiations with unions

Organization
- Accompanying social changes, development in organization processes, innovation and social transformation
- Quality -and customer- oriented organizations (sales force auditing)
- Corporate management structure analysis, empowerment system implementation
- Appraisal criteria review

INSTITUTIONAL & LOBBYING

Strategy consulting for companies, non-for profit organizations/associations and territorial communities
Lobbying actions towards political, economic and social actors on both local and European scales (ad-hoc studies, monitoring and relations with members of Congress/Parliament)